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Privacy Policy

Effective Date: September 24, 2026

Last Updated: September 24, 2026

TheFirstToRise.com (“Website,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information may be collected when you visit or interact with TheFirstToRise.com, how that information may be used and disclosed, and the choices available to you.

The Website is operated in connection with Biagio Maffettone and The First to Rise. The Website is primarily an informational and promotional website providing information about the author, the book, related content, media, announcements, and other materials.

TheFirstToRise.com does not itself sell or process purchases of The First to Rise. When you select a “Get the Book” or similar link, you may be redirected to Amazon or another third-party retailer. Any purchase, payment, shipping, return, refund, or related transaction is governed by that third party's policies and terms.

1. INFORMATION WE MAY COLLECT

Depending on how you interact with the Website, we may collect or receive the following categories of information.

A. Information You Voluntarily Provide

You may voluntarily provide information when you:

  • Contact us through the Website;
  • Send us an email;
  • Subscribe to our newsletter or other communications;
  • Submit a form;
  • Submit feedback, comments, reviews, or other content; or
  • Otherwise communicate or interact with us.

This information may include your name, email address, and other information you choose to provide.

Please do not submit sensitive, confidential, financial, or other information that you do not want us to receive through general Website forms or email.

B. Information Collected Automatically

When you access the Website, certain technical and usage information may be collected automatically by the Website or by third-party technologies used to operate or analyze the Website.

Depending on the technologies actually deployed, this may include:

  • IP address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Pages viewed;
  • Referring or exit pages;
  • Date and time of access;
  • General interaction with the Website;
  • Approximate geographic information derived from technical data; and
  • Other technical information necessary for Website operation, security, analytics, or performance.

We use this information primarily to operate, maintain, secure, analyze, and improve the Website.

2. HOW WE USE INFORMATION

Information collected through the Website may be used for legitimate business and operational purposes, including to:

  • Operate and maintain the Website;
  • Respond to inquiries and communications;
  • Provide information requested by visitors;
  • Send newsletters or other communications where you have requested or consented to receive them;
  • Improve Website content, functionality, usability, and performance;
  • Understand how visitors interact with the Website;
  • Monitor and maintain Website security;
  • Detect, investigate, and prevent fraud, abuse, unauthorized activity, or technical problems;
  • Comply with applicable legal obligations;
  • Protect our rights, property, and interests; and
  • Carry out other purposes reasonably apparent from the circumstances in which information is collected.

We do not use personal information for purposes materially inconsistent with those described in this Privacy Policy without providing additional notice where required by applicable law.

3. NEWSLETTER AND MARKETING COMMUNICATIONS

If you voluntarily subscribe to our newsletter or other communications, we may use the information you provide to send you:

  • Updates concerning The First to Rise;
  • Author-related news and announcements;
  • Articles, reflections, or other editorial content;
  • Events or media announcements; and
  • Other communications relating to the Website, author, or book.

You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism included in the applicable communication.

Unsubscribing from promotional communications does not necessarily prevent us from sending non-promotional communications where reasonably necessary to respond to an inquiry or otherwise communicate with you regarding a matter you initiated.

4. BOOK PURCHASES AND AMAZON

TheFirstToRise.com does not process purchases, payments, shipping, or returns for The First to Rise.

The Website may provide links to Amazon or other third-party retailers where the book may be available.

If you click such a link, you may leave TheFirstToRise.com and be directed to a third-party website.

That third party may collect information from you in accordance with its own privacy policy and terms.

For example, Amazon may independently collect information associated with your account, purchase, payment method, device, or transaction.

We do not control the privacy practices, data collection, security practices, or policies of Amazon or other third-party retailers.

You should review the applicable third party's privacy policy before providing personal information or completing a transaction.

5. COOKIES AND TRACKING TECHNOLOGIES

The Website may use cookies and similar technologies to support Website functionality, security, analytics, performance measurement, and other legitimate operational purposes.

Depending on the technologies implemented on the Website, these technologies may include:

  • Cookies;
  • Pixels;
  • Tags;
  • Local storage; and
  • Similar browser or device technologies.

These technologies may allow us to understand how visitors use the Website, remember certain preferences, improve Website functionality, and identify technical or security issues.

The specific cookies and tracking technologies used by the Website may change over time.

You may be able to control or restrict cookies through your browser settings. Certain Website functionality may be affected if cookies are disabled.

Where the Website provides a cookie or privacy preference mechanism, your selections will be handled in accordance with the functionality and technologies actually implemented on the Website.

We seek to ensure that descriptions of our tracking practices and privacy controls accurately reflect the technologies used on the Website. New York's Attorney General has specifically emphasized that privacy disclosures and tracking controls should be truthful, clear, and consistent with how the website actually operates.

6. THIRD-PARTY SERVICES

We may use third-party service providers to support the operation, security, analytics, communications, hosting, or other functions of the Website.

Depending on the Website's configuration, these providers may process certain information on our behalf.

Third-party providers are expected to handle information in accordance with their applicable agreements and policies.

The Website may also contain links to third-party websites and platforms, including Amazon, social media platforms, media outlets, and other external resources.

Once you leave our Website, this Privacy Policy generally no longer governs information collected directly by those third parties.

You should review their respective privacy policies and terms before interacting with them or providing information.

7. SOCIAL MEDIA AND EMBEDDED CONTENT

The Website may contain links to or, where applicable, embedded content from social media and other third-party platforms.

Interacting with such content may allow the applicable third party to collect information about your visit or interaction, subject to that third party's privacy practices.

We do not control the privacy practices of third-party social media platforms.

For more information, please review the privacy policies of the applicable platforms.

8. HOW WE SHARE INFORMATION

We do not sell your personal information for monetary consideration.

We may disclose information in limited circumstances, including:

Service Providers

We may share information with vendors and service providers that assist with Website hosting, security, analytics, email communications, technical operations, or other legitimate Website functions.

Legal Requirements

We may disclose information where reasonably necessary to:

  • Comply with applicable law, regulation, legal process, subpoena, or court order;
  • Respond to lawful governmental requests;
  • Protect our rights, property, or safety;
  • Protect the rights, property, or safety of others;
  • Investigate suspected fraud, abuse, or unlawful activity; or
  • Establish, exercise, or defend legal claims.

Business Transfers

Information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, change in ownership, or similar business transaction, subject to applicable law.

With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise provide consent where required.

9. DATA SECURITY

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

However, no website, internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

Accordingly, while we work to protect information entrusted to us, we cannot guarantee absolute security.

New York law requires businesses maintaining covered private information to implement reasonable administrative, technical, and physical safeguards appropriate to the circumstances.

10. DATA RETENTION

We retain information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Provide requested communications or services;
  • Maintain legitimate business and operational records;
  • Comply with legal, regulatory, accounting, or reporting requirements;
  • Resolve disputes;
  • Enforce agreements; and
  • Protect our rights and the security of the Website.

Actual retention periods may vary depending on the type of information and the purpose for which it is maintained.

11. YOUR PRIVACY RIGHTS AND CHOICES

Depending on your location and applicable law, you may have certain rights concerning personal information we maintain about you.

These may include the ability to:

  • Request access to certain personal information;
  • Request correction of inaccurate information;
  • Request deletion of personal information, subject to applicable legal exceptions;
  • Withdraw consent where processing is based on consent;
  • Opt out of promotional communications; and
  • Exercise other rights provided by applicable law.

To unsubscribe from promotional emails, use the unsubscribe instructions included in the applicable communication.

To submit a privacy-related request, contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests.

We will respond to valid requests in accordance with applicable law.

12. CHILDREN'S PRIVACY

The Website is not directed toward children under 13 years of age.

We do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided personal information to us through the Website, please contact us so that we can evaluate and address the situation as appropriate.

Where applicable law establishes a higher age threshold or additional requirements, those requirements will apply.

13. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites, including Amazon, social media platforms, publishers, media outlets, and other external websites.

We are not responsible for the privacy practices, content, security, or policies of third-party websites.

A link to another website does not necessarily constitute an endorsement, sponsorship, affiliation, or recommendation.

Your use of a third-party website is governed by that website's own terms and privacy policy.

14. INTERNATIONAL VISITORS

The Website may be accessible to visitors located outside the United States.

If you access the Website from outside the United States, you acknowledge that information you provide may be processed or stored in the United States or other jurisdictions where our service providers operate.

Privacy and data protection laws may differ between jurisdictions.

15. DO NOT SUBMIT CONFIDENTIAL INFORMATION

The Website may provide contact forms, email links, or other communication channels.

Unless expressly requested, you should not submit confidential business information, trade secrets, passwords, financial account information, government identification numbers, or other highly sensitive information through these channels.

Information voluntarily submitted through general communication channels may not be treated as confidential.

16. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

  • Our Website;
  • Information practices;
  • Third-party services;
  • Applicable law;
  • Technology; or
  • Business operations.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Unless otherwise required by law, the updated Privacy Policy will become effective when posted on the Website.

We encourage you to periodically review this page.

17. CONTACT US

If you have questions, concerns, or requests concerning this Privacy Policy or the handling of your personal information, please contact:

TheFirstToRise.com

New York, United States

Email: Biagio@TheFirstToRise.com

We will review and respond to privacy inquiries as appropriate and in accordance with applicable law.

© 2026 The First To Rise. All Rights Reserved.

Biagio Maffettone The First To Rise Logo

Rising above challenges with faith, resilience, and purpose. Join Biagio Maffettone's journey of leadership, transformation, and creating a lasting impact with integrity and vision.

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